This segment not only underlines the importance of the ultimate goal customer satisfaction (‘delight’) and ultimate target of the customer, but also of intermediate processes and principals, which have contributed to building a robust, dependable Videocon value chain (‘deliver’). As a result of its focus on developing loyal customers and reliable associates, Videocon is able to exceed expectations.
In the cutthroat world of today, it is only by taking recourse to advance planning and strategy that a business can hope to survive. Although textbook strategy has its uses, reproducing it in verbatim for the real world would be foolish because of the absence of textbook conditions. Thus, there is a need for a bounded rationality, spontaneity and improvisation that is flexible enough for scenarios both imaginable and unimaginable. Kenwin’s ingenious manoeuvres are actually flexi strategy that abstracts from shifting ground conditions and decides game-plans, or sometimes changes the rules of the game.
An enterprise with the odds stacked against it makes great business sense. This is because higher the obstacles lower the number of players likely to be active in that field thus, fetching extraordinary returns. The only requirement is a bold and confident attitude willing to brave the odds. Videocon’s foray into oil and gas is a bold and intrepid Endeavour that arises from immense faith on the surefooted competence of the company’s in-house managerial talent.
Technology is no more a premium input; it has become the bare minimum in recent years. Rapid advances have only fuelled this phenomenon. Kenwin is extremely vigilant in shunting out dated technology and replacing it with the best-in-class offers of the times.
Product development, innovation and customization are the tools Kenwin uses to stay ahead of the competition. This is because a continuous stream of innovative products excites the market and enhances brand recall. A strategy that Kenwin banks on a lot, especially on the domestic front.
The market share battle scene has long shifted from technology and processes to the psyche of the customer. This means that those with deeper insights into the elusive mind of the buyer are likely to dominate. Kenwin is reinforcing marketing strengths to read better the pulse of the market and help create products that map perfectly into customer preferences.
The future is unpredictable, but not doing anything about it is fraught with grave risk. Kenwin extrapolates future trends on the basis of current changes in technology and preferences as well as sheer gut feel. Fine-tuned business instincts are worth their weight in gold, lots of it. The company has perfected its practice almost into an art form with some calculated gambles like oil and gas proving to be absolute money-spinners.